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It’s common knowledge at this point that your business should have a website. Some people mistakenly think that once they have a website their work is done, however. Unfortunately for these individuals, just having a website is not enough to have the impact your business needs it to. The quality of your web design matters and can make a difference for your business.
In many instances, your business’s website is the first opportunity it has to make a first impression. Your site’s web design is critical to making that impression a good one. Quality web design can improve your credibility and reputation, potentially building trust with a global audience. Your site should be visually appealing, with wise use of color and space. Use high quality pictures and consider adding videos to boost consumer engagement. Your site should be organized and intuitive for consumers to navigate. Make sure you optimize it for mobile use as well. More and more consumers are using smartphones to access sites. You don’t want to lose potential customers just because you didn’t optimize for them too.
If you design your business’s website properly, it should create something of a natural sales funnel. A sales funnel follows a specific formula. It starts with creating awareness, then generating interest, sparking desire, and finally prompting consumer action. Your site should be designed with this formula in mind to turn consumers into customers. You want to build awareness of the goods or services you offer. Explain what makes your product unique. Show consumers what needs your services fill. And don’t forget to write an effective call to action.
Did you know that the quality of your web design impacts where you rank on search engines? Good web design takes into account human visitors, but it also should account for search engine crawlers. The quicker your design allows them to index your site, the better your rankings will be. The better your rankings are, the higher your site appears on search results. This, in turn, translates to more clicks and hopefully more sales. It literally pays to design an SEO friendly site.
Your business deserves better than just a website. It deserves one with quality web design.
Quality web design will help your business put its best foot forward. It will naturally lend itself to landing more sales. It also makes it easier for consumers to find your business. If you do it right, the payoff is well worth the effort.
Need help perfecting your website? Schedule an appointment with us today so we can help you make your website the way you want it!
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