Building a real estate website that’s optimized for both buyers and sellers takes strategic planning. You need to understand SEO, UX, and UI, and know how to target both local and international markets if the need arises. While a pre-made website template will work in a pinch, as you continue to grow and expand your business, you’ll want your website to appear less generic and give viewers an inside look into your personality and business approach. Whether you just passed your licensing exam or you’re a seasoned real estate veteran you still can learn more to become more successful. Read on to learn what your website needs to outshine your competitors.

Smart Design

One of the fastest ways to lose a potential customer is with a poorly designed website. The user experience should your main focus, in addition to providing content that is actually useful. If your website is still under construction, make sure it’s easy to navigate and is user-friendly. It also needs to be responsive so that people on the go can easily navigate your site with ease for better success, as shared in SEO Journal.

Content

According to eRealty Advisors, you need to use video shorts, testimonials, e-books, quotes, photos, and more to establish yourself as an authority in your area. Make sure you’re content provides value, not just pretty pictures. Decide what types of content will be showcased on your website continuously and which type will be on rotation. For instance, you need to make sure that all of your listings provide information viewers want to know. You also need to be diligent with updating your listings and removing ones that are no longer active.

SEO

Website optimization is never complete without proper SEO implementation. Instead of using only one word for SEO purposes, use long-tail keywords to drive more traffic to your site. You can use SEO in your blog posts, listings and even in your bio. Generating real estate leads via your website is an ongoing process. Take a trial-and-error-approach when creating your site and remember that optimization doesn’t happen overnight. To accomplish on your first try, or at least a reasonable time frame, you need to create a content calendar. By doing so, you’ll seem like an authority in your field and be better equipped to create content your followers want to engage with.

Optimizing your website is an ongoing process. As your real estate business grows, finding ways to create engaging content will become second nature. We can help you create the perfect website, content, and marketing strategy to generate great leads for your business.