Chances are that if you were to log onto a social media platform right now, you’d be greeted with a gif. For those who don’t know, gifs are animated pictures that many people use to communicate with nowadays. Gifs are fun and easy ways to convey a message. They typically contain a few words or a short sentence. If your business uses social media advertising on a daily basis, then you’ll want to get into the habit of using gifs to appeal to more people. There are five benefits to using gifs.

Gifs Help Break up Content

According to The Telegraph, the average person spends almost 2 hours a day on social media. Often, people aimlessly browse through content and statuses written by various people. If your business is trying to get the attention of the masses, then consider using gifs. Gifs are fun little animated pictures that break up the constant stream of words. It’s a great way to get your business noticed and draw attention to a text.

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Gifs Are Shareable

Gifs appeal to a wide range of people no matter what their age, gender, or location. The best part about gifs is that people love to share the ones that make them smile and laugh. If you attach a link to your business with a gif, chances are that it will get shared, even by those not normally engaged with your business. This increases your reach.

Image Credit: Giphy

Gifs Are Customizable

With the latest technology, comes the option to make and customize gifs. No longer does your business have to use one already made, although you do have that option. Instead, you can make your own by cutting a short video or picture and adding words. This is a fun way to brand your content and get the word out about your business. Social media is changing, and more people are inclined to share things that are fun like gifs instead of boring old links.

Gifs Are Easier To Explain Your Product or Service With

When explaining your product or service, use a gif! As mentioned before, you can create a gif that showcases what you’re all about. For example, if you run a cleaning business, you can quickly make a short silly gif that shows you cleaning. Along the bottom, use a fun catchphrase or your business logo so that people know who to search for. This is applicable for any business whether you sell something directly or offer a service.

Image Credit: Giphy

Gifs Can Go Viral

What any business wants when it comes to social media advertising is the option to go viral. Virality has some interesting psychology to it and if you can manage to get a gif to go viral you will be able to reach far further than you otherwise could. A well-placed and creative gif might be just what your business needs to take you there. Once you create something that you think will get you noticed, place it everywhere. Gifs can be used on your website and social media channels.

You just can’t go wrong by using gifs. People love them, and therefore it will help get your business noticed in today’s day and age. Speak with your web designer or social media manager about using gifs to make the most of your social media campaigns.