The way you communicate with customers is important for your business. The way customers view the business can make the difference between being a return customer or leaving. When customers feel a connection to a brand and have a trusted relationship with it, they become loyal customers. Their Preferences There are multiple channels through which […]

As a business, your brand is what drives the perceptions of your customers and the goals of your company. Sometimes the desired perception and direction of the company changes. As your company develops you may need a brand refresh. Give your brand a clean slate by changing your name, resetting your online presence, and raising […]

Your product is only as good as its customers. That is to say, no matter how good your product actually is, it is your customers and their capital that decides how much it is truly worth. Customers start as nothing more than spectators, however, so capturing and holding your audience’s attention is the first step […]

If you are looking to create a brand with longevity, you want to make sure that you are attracting a younger audience who will continue to use your products and services well into the future. That means making sure that you learn about younger audiences and what they are looking for in the brands they […]

You probably want your business to be as successful as possible. That is perfectly normal, and it shows that you have what it takes to be thoughtful about your company. While you may have the funding and the business talent, it will all be for naught if you don’t have the key ingredients for any […]

When running a business, time, energy, and money are all commodities you have a limited amount of. Using all of them as efficiently as possible is essential in order to boost productivity at your company. Help your company prosper by implementing the following tips! Focus on Key Metrics As you look for ways to boost […]

Starting a social media initiative takes a lot of preparation. You need to think about the design and graphics of your posts, the variation in types of posts, and what your ultimate goal for your social media is. Even with all these different things to be thinking about, make sure you plan carefully so you […]

Figuring out your marketing strategy on a budget can be challenging. Running ads and doing other types of branding can be relatively expensive so it is nice when you find marketing options that are lower cost. Social media marketing can be one of the best inexpensive ways for you to market your products.   Solidifies […]

Regardless of the stage you’re at with your business, getting good reviews goes a long way. Figuring out how to actually get those reviews can be challenging. Here are some reasons why it’s worth the effort.   They Help You Understand Customers One of the most important reasons to invest in getting a good number […]

Starting a blog is an exciting adventure. You’re taking an opportunity to put your thoughts online to reach and connect with a huge variety of people. But getting to the point where you develop a strong readership takes a lot of work. Starting with these steps will help you move in that direction. Find Your […]

During the pandemic, many businesses had to make the transition to having more employees work from home. While it initially happened because of necessity and safety, there are many more benefits that working from home can offer to your business. From savings on many maintenance costs to actual benefits to productivity and employee satisfaction, more […]

Some businesses take social media for granted or think that it doesn’t have a lot to offer but having a solid social media presence can do a lot for your business. Regular posting on social media can help you to build up a following and reach new customers. Finding a way to make social media […]

Tailoring your marketing strategy requires a good deal of effort. As you’re thinking about the best way to reach your customers, be willing to go outside your comfort zone a bit and try new things. As you experiment with a variety of approaches, pay attention to which ones seem to resonate the most with your […]

In business, a lot is dependent on your customers. You need to understand their needs/wants, their reactions to things, and even how they might act in the future. While you can’t literally read their minds, there are still ways you can “hack” their brains to make informed decisions for your business. Know Who You are […]

Social media connects people to organizations, events, products, and (most importantly) each other. As a marketing campaign, there is no better tool than these platforms to reach the widest possible audience with the most effective messages possible. Take advantage of the benefits of social media to strengthen your impact via conversations, accessibility, and impact. Increase […]

Every successful business needs to be built with a strong foundation. Having an effective marketing strategy is an important part of that foundation and digital marketing can help to make that foundation even stronger. Not all digital marketing methods are equally as effective so it is important to choose the best possible digital marketing methods […]

Having a successful business relies on having an effective website that brings in your target audience and helps you to reach the people who need your products and services. That means not just pulling in anyone online but focusing on people who are likely to make purchases and benefit from your content. Here are a […]

When you are running a business, the more information you have the better informed you can be about your business choices in the future. It can be challenging to figure out what information you need from your customers and finding the balance between getting the information you need and not overloading customers is essential. Here […]

When it comes to growing your business, figuring out how to have an impactful online presence is an important place to start. But with so many guides out there, it can be difficult to know what to prioritize. This article will walk you through three things you can do to dominate your industry online. Understand […]

It’s no secret that businesses need technology to grow and thrive in today’s business environment. With all the advancements in technology and constant innovation, it can be difficult to sift through in order to discover the tools that can really make a difference. There’s plenty of technology that is cool but isn’t very practical for […]

It’s common knowledge at this point that your business should have a website. Some people mistakenly think that once they have a website their work is done, however. Unfortunately for these individuals, just having a website is not enough to have the impact your business needs it to. The quality of your web design matters […]

As an entrepreneur, there are many people you should listen to in order to achieve greater success. You can learn from consultants, your competition, and even your customers. Paying attention to the advice and actions of others can prove a boon for your business. Your Competition You can learn from your competition. Research your opponents […]

Many people don’t realize that LinkedIn can be used for functions besides just job hunting. In fact, LinkedIn is one of the best tools you can use to build your business. Here are some tips to help you access all the power and capabilities LinkedIn has to offer. Marketing Your Business Marketing is key to […]

There’s a reason why so many companies struggle to craft and implement a marketing strategy. This stems from needing to insert various components into a plan that allows it to make sense from both a financial and mission sense. However, one of the key components often missed by companies includes the insertion of their company […]

Safety in the workplace is one of the most important things for any business leader to be aware of at all times. Whatever business environment your employees work in, whether at a construction site or in an office, safety plays a role in every aspect of work. There were nearly 3 million work-related injuries reported […]

You want your business to do well, and that means always looking for ways to improve. Luckily, there are steps you can take to increase the productivity and success of your company. Here are a few ways to start. Create and Establish Measurable Goals You won’t know if you are seeing improvement if your goals […]

No matter how powerful you think your brand is, your customers will always have the final say. This makes it crucial for you to pay close attention to your customers. Putting your customers first can tremendously grow your business because loyal customers will help defeat your competitors. Implementing the right strategies to boost customer experience […]

Businesses that have great employees thrive in the marketplace. Most bosses know that losing a star employee has adverse effects on productivity and profits as well as on company culture. If you’re concerned about keeping your best employees, keep the following tips in mind. Hire Qualified Employees It isn’t easy to advance your company’s goals […]

One of the most common trends being seen right now is the transformation of the workplace from energy wasters to actively seeking to be as environmentally friendly as possible. So, what exactly changed? Many of the newer companies are now being run by millennials. This particular group seems to be much more aware of their […]

Employees who work overtime should be compensated, but you may be confused about how much you are supposed to pay. There are a variety of factors that go into how much overtime your workers will receive. Here are a few things to consider. Location In the United States, the law is that you must pay […]

Many businesses are able to function with a one-size-fits-all approach to software. A general word processing program is enough for developing written content. A business accounting program will cover its financial needs. However, you may discover that your business has specific issues that are not handled well by any of the software packages on the […]

Building a real estate website that’s optimized for both buyers and sellers takes strategic planning. You need to understand SEO, UX, and UI, and know how to target both local and international markets if the need arises. While a pre-made website template will work in a pinch, as you continue to grow and expand your […]

When it comes to running a successful business, there are a couple of factors other than sales revenue and marketing that you should be paying attention to. You want to see high production and high revenue coming in, but when employees are miserable working at your company, all those goals go down the drain. Therefore, […]

Technology is the backbone of any successful business. Therefore, it is important that you have the latest hardware, software or other tools necessary to keep your company running at peak efficiency. In addition to making your company more efficient, using the latest tech tools can help to keep your organization’s information and intellectual property secure. […]

Most business leaders already know that building a strong company brand can help generate leads and boost sales. Unfortunately, many of these same business owners fail to see how the right branding can also help them attract and hire top talent candidates. That’s right. Building a positive employer brand can help you attract better quality […]

There is no doubt about it: Facebook is not a media juggernaut, it is the media juggernaut. The social networking platform boasts 2.4 billion monthly active users in a slew of demographics, and its user base and engagement rate increases every year. Thanks to Facebook, businesses have a chance to connect with customers—or potential customers—in […]

The mere mention of direct mail marketing to most of the younger generation of entrepreneurs sometimes results in confusion. However, time and time again, direct mail marketing has proven that it does, in fact, yield positive results. However, simply mailing out as many flyers as you possibly can is not exactly the best strategy to […]

Innovations in technology within the past few decades have allowed the average entrepreneur to create their own online business for almost no cost. However, success does not come from simply creating a website and putting your products up for sale. A variety of components need to come together in order to achieve a certain level […]

Visual management uses a variety of visual information to make the workplace more friendly, understandable and easier to engage with. By using signs, labels, color codes and other visual cues, you can help envision the work carried out by your team as well as the processes needed for success. Visual management can be useful in […]

Digital elements have become as much a part of business as sales or marketing, and it’s integrated its way into every department. There are plenty of digital aspects that you or your staff might comfortably take on, but what about the heavy lifting? Some companies need a full-time IT department, but not all. What businesses […]

It can be easy to choose the default option of hosting your business meeting at a hotel conference room. After all, most of the attendees will be staying in that hotel and the convenience is appealing. However, using an alternate venue may be a better option for your company meeting for a variety of surprising […]

Providing excellent service is not the only way to make a lasting impression in a customer’s mind. Often, staying in contact with customers can have a more significant impact on how your company is remembered in the long term. With modern technological advances, there are now countless ways to communicate with your customer base and […]

If you are opening a new business, then you may be wondering about what search engine optimization (SEO) tips you need to use to compete with more experienced companies. While the task of being found on Google’s search engine result page (SERP) is not impossible, it does take some careful planning. Here are four tips […]

If you want to grow your business, you need a company app. An app can make it incredibly convenient for customers to access your products and services on the go. Here’s how you can make an amazing app that attracts customers: Thoroughly Research the Market It’s unlikely that you’ll be able to create an effective […]

The hero image has become a staple of brand recognition in recent years. It is the first impression a potential customer or client is met with when visiting your website and immediately sends a message about who you are. At their best, hero images show your brand solving a customer’s problem. Designing a hero image […]

  Internet services such as social media allow the interaction of people, enabling them to share and create content that forms online communities. Internet marketing increases business opportunities for improving their product market regardless of the size or type of the market. Social media is mainly used in promotion of the brand and business name, […]

Google plays a pretty big role in our everyday lives. On Google, we can get directions, find recipes, buy a car, and find a job. It’s also been a valuable tool in the building and marketing of businesses through search engine optimization. Recently, however, things have been changing at Google in a very big way, […]

Today, when it comes to planning a new website, responsive web design or RWD, is a crucial element to having a website that provides visitors with a modern look and feel. Ethan Marcotte, who is a well-known UI/UX designer was the first to coin the phrase “responsive web design.” Here are five tips to help […]

  Results in SEO are often measured differently than how you might measure a PPC campaign. This is because SEO takes time and when you attribute results in SEO, you’re not necessarily attributing conversions or even traffic. Search engine optimization campaigns can be working and doing quite well even when the website is receiving very […]

  Emails continue to be one of the primary ways people communicate with each other. Whether it’s between friends, families, or in a business setting. When you’re sending an email between professionals, it’s essential to lock down your email etiquette. Why is email etiquette important? Let’s break it down one point at a time. Professionalism […]

    When dealing with websites and pages, you probably know what anchor text is. Simply put, it is the clickable text found in a hyperlink. Search Engine Optimization specialists understand that the best practice is to make sure the anchor text is entirely relevant to the site or page you will link to. In […]

Packaging is more than just a simple container made for your product. With that in mind, well-executed product packaging communicates essential information regarding your brand. Precisely to your prospective buyer, product packaging encourages them to select your brand instead of a competitor’s brand. On the other hand, if you poorly pack your product, you will […]

Social media is everything! Well, at least it seems that way sometimes. Top social networks continue to rival search engines as top online destinations, so they offer a lot of potential for business marketing. However, did you know that social media and SEO were connected? Successful product marketing doesn’t begin with tools and techniques. It […]

Keywords are one of the most crucial elements of SEO. In fact, keywords are so critical that they are often cited as the #1 reason you want to hire a professional SEO company rather than trying to do your own digital marketing. Keywords are quite literally the keys that search engine algorithms search for that […]

Building your brand is essential to the success of any growing business. Without proper brand recognition, it is difficult for your products or services to reach your target market. Learning to build your brand is a very important skill that will help you throughout your business career, so here are four tips to get you […]

Chances are that if you were to log onto a social media platform right now, you’d be greeted with a gif. For those who don’t know, gifs are animated pictures that many people use to communicate with nowadays. Gifs are fun and easy ways to convey a message. They typically contain a few words or […]

There are many important ways to grow and build your business online: having a professionally-designed website, using SEO, and managing social media marketing campaigns are some of the most important ways to do this. But what additional steps can you take to boost a growth spurt in your company?   Believe it or not, reputation […]

Ready to be in business for yourself? Whether you’re selling goods from your kitchen table or services from an office, here are six skills every entrepreneur need in order to be successful!   1. Time Management As a self-employed entrepreneur, you will generally be responsible for your own daily schedule. While client demands may help […]

 After several years of working with many businesses in the marketing field, I've come across my list of the top two ways to really grow your business. Those that seem to follow this process have proven to scale their business really well and very quickly with a great outcome.  #1 Hire a Marketing Professional.(This is not [...]

  According to an article from Wordstream.com,   Social media marketing is, “. . .a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives [...]

Business Weekly Reading Eagle By David A. Kostival Ever since we were introduced to the Internet, we began discovering websites. Today, we can't live without them and view hundreds, perhaps thousands, every year. We use them for education, working, shopping, entertainment, travel and gathering all sorts of information. Viewing that many sites should make us [...]

PRO's 1. This is the first initial review of Thumbtack. First off, I can honestly say as far as usability, the website layout is great! It's easy to navigate and setup is a breeze. We recommended setting up your account on the desk top version of course as the mobile version does not seem to [...]

Today’s largest businesses are really taking blogging seriously. They are not about to sit back and let the rest of the world reap the advantages while they don’t. Successful business people are intelligent. They know how much blogging can connect people together. They know that by using blogs within their organizations, they can easily and [...]

Not long ago, a diary was a deeply personal thing — a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.   The Web has a way of changing things. Now, a diary of thoughts, observations and insight — posted on the Internet — may be a [...]

Nothing in the business world is easy. Everything has to be done with hard work, purpose and good strategy.   Let’s face it, most promotional materials especially brochures end up in the basket. Most companies spend their time writing everything about the company in the brochure instead of focusing on their services and products and [...]

The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sale of a product or service.   Social Media Marketing (SMM) is a form of Internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social [...]

How many times have you refreshed the graphics or content of your website? Twice? Once? Not at all?   Many businesses are still hosting first-generation sites that went up at the turn of the millennium. Likewise, the majority of these sites are passé by today's "make-it-useful" standards. Sometimes embarrassingly so.   Internet-savvy businesses will refresh [...]

  Some business owners struggle with the idea of starting a business website. Why do you really need a website? Well, there are several solid reasons why every business, small or large, should have a website. It does not matter if you sell tangible products, or you offer a service, your business will benefit from [...]

You've built a website. Wonderful! The next question to ask is this: Once you get a visitor's attention, how can you bring them back?   Of course, you don't want every visitor returning, but rather customers and potential customers. Articles and other content published on your site should be relevant, interesting and well written. Unique [...]

Why Business Web Hosting?   When you have an online business your website is your first impression, it’s how you greet your current as well as prospective customers. Every little glitch or server error is a statement of who you are as a company. It may not be fair and many of the problems that [...]

  We hear people say this all the time. So let’s talk about why this could be happening. First, it could be general SEO practices that are missing like alt tags, meta tags, descriptions, page titles etc. Those are general things that are looked at to determine if you are properly following the standard. But [...]

An explanation video is an internet video that explains your product, service, business, widget or app. In today’s fast paced web surfing world, you have under a minute to grab a visitor’s attention. Your visitors are savvier and don’t want to waste time clicking, reading and scrolling in order to decipher your message, SO DON’T [...]