The hero image has become a staple of brand recognition in recent years. It is the first impression a potential customer or client is met with when visiting your website and immediately sends a message about who you are. At their best, hero images show your brand solving a customer’s problem. Designing a hero image […]

  Internet services such as social media allow the interaction of people, enabling them to share and create content that forms online communities. Internet marketing increases business opportunities for improving their product market regardless of the size or type of the market. Social media is mainly used in promotion of the brand and business name, […]

Google plays a pretty big role in our everyday lives. On Google, we can get directions, find recipes, buy a car, and find a job. It’s also been a valuable tool in the building and marketing of businesses through search engine optimization. Recently, however, things have been changing at Google in a very big way, […]

Today, when it comes to planning a new website, responsive web design or RWD, is a crucial element to having a website that provides visitors with a modern look and feel. Ethan Marcotte, who is a well-known UI/UX designer was the first to coin the phrase “responsive web design.” Here are five tips to help […]

  Results in SEO are often measured differently than how you might measure a PPC campaign. This is because SEO takes time and when you attribute results in SEO, you’re not necessarily attributing conversions or even traffic. Search engine optimization campaigns can be working and doing quite well even when the website is receiving very […]

  Emails continue to be one of the primary ways people communicate with each other. Whether it’s between friends, families, or in a business setting. When you’re sending an email between professionals, it’s essential to lock down your email etiquette. Why is email etiquette important? Let’s break it down one point at a time. Professionalism […]

    When dealing with websites and pages, you probably know what anchor text is. Simply put, it is the clickable text found in a hyperlink. Search Engine Optimization specialists understand that the best practice is to make sure the anchor text is entirely relevant to the site or page you will link to. In […]

Packaging is more than just a simple container made for your product. With that in mind, well-executed product packaging communicates essential information regarding your brand. Precisely to your prospective buyer, product packaging encourages them to select your brand instead of a competitor’s brand. On the other hand, if you poorly pack your product, you will […]

Social media is everything! Well, at least it seems that way sometimes. Top social networks continue to rival search engines as top online destinations, so they offer a lot of potential for business marketing. However, did you know that social media and SEO were connected? Successful product marketing doesn’t begin with tools and techniques. It […]

Keywords are one of the most crucial elements of SEO. In fact, keywords are so critical that they are often cited as the #1 reason you want to hire a professional SEO company rather than trying to do your own digital marketing. Keywords are quite literally the keys that search engine algorithms search for that […]

Building your brand is essential to the success of any growing business. Without proper brand recognition, it is difficult for your products or services to reach your target market. Learning to build your brand is a very important skill that will help you throughout your business career, so here are four tips to get you […]

Chances are that if you were to log onto a social media platform right now, you’d be greeted with a gif. For those who don’t know, gifs are animated pictures that many people use to communicate with nowadays. Gifs are fun and easy ways to convey a message. They typically contain a few words or […]

There are many important ways to grow and build your business online: having a professionally-designed website, using SEO, and managing social media marketing campaigns are some of the most important ways to do this. But what additional steps can you take to boost a growth spurt in your company?   Believe it or not, reputation […]

Ready to be in business for yourself? Whether you’re selling goods from your kitchen table or services from an office, here are six skills every entrepreneur need in order to be successful!   1. Time Management As a self-employed entrepreneur, you will generally be responsible for your own daily schedule. While client demands may help […]

 After several years of working with many businesses in the marketing field, I've come across my list of the top two ways to really grow your business. Those that seem to follow this process have proven to scale their business really well and very quickly with a great outcome.  #1 Hire a Marketing Professional.(This is not [...]

  According to an article from Wordstream.com,   Social media marketing is, “. . .a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives [...]

Business Weekly Reading Eagle By David A. Kostival Ever since we were introduced to the Internet, we began discovering websites. Today, we can't live without them and view hundreds, perhaps thousands, every year. We use them for education, working, shopping, entertainment, travel and gathering all sorts of information. Viewing that many sites should make us [...]

PRO's 1. This is the first initial review of Thumbtack. First off, I can honestly say as far as usability, the website layout is great! It's easy to navigate and setup is a breeze. We recommended setting up your account on the desk top version of course as the mobile version does not seem to [...]

Today’s largest businesses are really taking blogging seriously. They are not about to sit back and let the rest of the world reap the advantages while they don’t. Successful business people are intelligent. They know how much blogging can connect people together. They know that by using blogs within their organizations, they can easily and [...]

Not long ago, a diary was a deeply personal thing — a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer.   The Web has a way of changing things. Now, a diary of thoughts, observations and insight — posted on the Internet — may be a [...]

Nothing in the business world is easy. Everything has to be done with hard work, purpose and good strategy.   Let’s face it, most promotional materials especially brochures end up in the basket. Most companies spend their time writing everything about the company in the brochure instead of focusing on their services and products and [...]

The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sale of a product or service.   Social Media Marketing (SMM) is a form of Internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social [...]

How many times have you refreshed the graphics or content of your website? Twice? Once? Not at all?   Many businesses are still hosting first-generation sites that went up at the turn of the millennium. Likewise, the majority of these sites are passé by today's "make-it-useful" standards. Sometimes embarrassingly so.   Internet-savvy businesses will refresh [...]

  Some business owners struggle with the idea of starting a business website. Why do you really need a website? Well, there are several solid reasons why every business, small or large, should have a website. It does not matter if you sell tangible products, or you offer a service, your business will benefit from [...]

You've built a website. Wonderful! The next question to ask is this: Once you get a visitor's attention, how can you bring them back?   Of course, you don't want every visitor returning, but rather customers and potential customers. Articles and other content published on your site should be relevant, interesting and well written. Unique [...]

Why Business Web Hosting?   When you have an online business your website is your first impression, it’s how you greet your current as well as prospective customers. Every little glitch or server error is a statement of who you are as a company. It may not be fair and many of the problems that [...]

  We hear people say this all the time. So let’s talk about why this could be happening. First, it could be general SEO practices that are missing like alt tags, meta tags, descriptions, page titles etc. Those are general things that are looked at to determine if you are properly following the standard. But [...]

An explanation video is an internet video that explains your product, service, business, widget or app. In today’s fast paced web surfing world, you have under a minute to grab a visitor’s attention. Your visitors are savvier and don’t want to waste time clicking, reading and scrolling in order to decipher your message, SO DON’T [...]