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There’s a reason why so many companies struggle to craft and implement a marketing strategy. This stems from needing to insert various components into a plan that allows it to make sense from both a financial and mission sense. However, one of the key components often missed by companies includes the insertion of their company values into the marketing strategy. The following list includes a few ways you can begin to promote your core values through your marketing strategy.
When values are added to a marketing strategy, the results tend to be mixed with either too much information or not enough. Therefore, you must make it a point to simplify your company values before implementing them into your marketing strategy. Doing so will allow you to insert them into any form of marketing without causing confusion. If you are a nonprofit, you may want to include the message of the community into the mix as much as possible. Those working within a specific job field, such as electricians or plumbers, can tout integrity as their core value.
One of the least talked about aspects of implementing a marketing strategy that showcases values is the employee side of things. Only 27% of employees align with their company’s values, so their input matters. It matters because they are the ones who are expected to carry and practice your values. The best way to get everyone on board is to diminish any uncertainties or concerns. You may accomplish this by setting up a town hall meeting where your staff can ask their questions, which in turn, can clarify issues with all your staff.
A common error when companies are creating their core values is forgetting to assess their customer base. After all, consumers, especially millennials, are more likely to do business with a company that shares their own values. Doing this bit of research can place your business above and beyond others as you are now holding valuable data that can be implemented into other areas of your marketing strategy.
Value-based marketing strategies are a great way to get your message out into the public without coming off as too pushy. This is especially important for small businesses seeking to earn the trust of their customers. By utilizing the information above, you can begin forming your own value-based marketing strategy.
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