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Starting a blog is an exciting adventure. You’re taking an opportunity to put your thoughts online to reach and connect with a huge variety of people. But getting to the point where you develop a strong readership takes a lot of work. Starting with these steps will help you move in that direction.
Finding the right audience is the key to blog success. Truly, if you don’t have a readership, the content you’re posting is wasted. You must ask yourself: who do I want to read this blog? And what is the goal of the blog?
Whether you are hoping to target stay-at-home moms who want to get into DIY or whether you are hoping to target high-school kids preparing for college, figuring out this target audience will help you plan your content, market your blog, and generally figure out the best direction to go in.
Now that you know your audience, it is essential to ensure your content is relevant to them. One of the best ways to ensure you are producing relevant content is to simply ask your audience members what they want to read about.
Doing this may sound simple, but it can require a lot of careful thought. Consider simply asking those individuals who fit your target demographic that are already in your social circle for starters. In addition to paying attention to their answers, ask them about their favorite comparable blogs. Doing this will help you analyze other blogs and figure out what aspects of those successful blogs connect with readers.
Once you’ve been able to build an audience and find the right voice and content for them, you must stick to a posting calendar. Failing to post new content frequently can significantly impact the likelihood that your readership will keep coming back.
As your blog gets going more and more, start implementing a variety of types of scheduled posts—for example, if you run a fashion blog, post every Monday about fashion disasters and every Wednesday about cool clothing DIYS in addition to other relevant articles posted throughout the week.
Starting a blog can be fun. Especially if your blog is focused on something you’re passionate about. If you stick with it long enough, you’ll be able to see some cool results including possibly being able to get income from ads.
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