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Marketing

  • What Digital Marketers Need to Know About Internet Law

      Internet services such as social media allow the interaction of people, enabling them to share and create content that forms online communities. Internet marketing increases business opportunities for improving their product market regardless of the size or type of the market. Social media is mainly used in promotion of the brand and business name, […]

  • Pay Attention to These Good Practices for Email Marketing

      Emails continue to be one of the primary ways people communicate with each other. Whether it’s between friends, families, or in a business setting. When you’re sending an email between professionals, it’s essential to lock down your email etiquette. Why is email etiquette important? Let’s break it down one point at a time. Professionalism […]

  • Does Backlink Anchor Text Matter to Search Rankings?

        When dealing with websites and pages, you probably know what anchor text is. Simply put, it is the clickable text found in a hyperlink. Search Engine Optimization specialists understand that the best practice is to make sure the anchor text is entirely relevant to the site or page you will link to. In […]

  • How Your Product Packaging Is Part of Your Brand

    Packaging is more than just a simple container made for your product. With that in mind, well-executed product packaging communicates essential information regarding your brand. Precisely to your prospective buyer, product packaging encourages them to select your brand instead of a competitor’s brand. On the other hand, if you poorly pack your product, you will […]

  • Using Gifs To Promote Your Business on Social Media

    Chances are that if you were to log onto a social media platform right now, you’d be greeted with a gif. For those who don’t know, gifs are animated pictures that many people use to communicate with nowadays. Gifs are fun and easy ways to convey a message. They typically contain a few words or […]


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