There’s a reason why so many companies struggle to craft and implement a marketing strategy. This stems from needing to insert various components into a plan that allows it to make sense from both a financial and mission sense. However, one of the key components often missed by companies includes the insertion of their company […]

There is no doubt about it: Facebook is not a media juggernaut, it is the media juggernaut. The social networking platform boasts 2.4 billion monthly active users in a slew of demographics, and its user base and engagement rate increases every year. Thanks to Facebook, businesses have a chance to connect with customers—or potential customers—in […]

Innovations in technology within the past few decades have allowed the average entrepreneur to create their own online business for almost no cost. However, success does not come from simply creating a website and putting your products up for sale. A variety of components need to come together in order to achieve a certain level […]

Packaging is more than just a simple container made for your product. With that in mind, well-executed product packaging communicates essential information regarding your brand. Precisely to your prospective buyer, product packaging encourages them to select your brand instead of a competitor’s brand. On the other hand, if you poorly pack your product, you will […]