If you are opening a new business, then you may be wondering about what search engine optimization (SEO) tips you need to use to compete with more experienced companies. While the task of being found on Google’s search engine result page (SERP) is not impossible, it does take some careful planning. Here are four tips you might want to consider.

Make Sure Your Coding is Correct

Google cannot crawl a page if the coding is not correct. Therefore, make sure that you do it right the first time. In addition, watch your Google Analytics to see when the company looks at your page. If they found any errors, then get them corrected as soon as possible.

Use Long-tail Keywords

It can be very tough to compete with companies who seem to have an unlimited advertising budget on important keywords. Therefore, try using a keyword finder, like Wormstream or Google Ads, to find ones in the middle of the pack. Please do not forget about ones with your location in them. Choosing keywords with “near me” can often be useful. Then, build outstanding content around those keywords.

Claim Your Reviews

The first thing that you should do is claim your reviews. Start by creating your Google My Business account as this allows someone who enters your business name to see reviews that people have left you on Google. Then, claim other review sites such as Yelp, Facebook, and Yellow Pages. Solicit reviews often by making it as easy as possible for customers to leave them. Finally, make sure to read every review and respond to each one appropriately.

Solicit Links

Building a great inbound link program can be an excellent tip for introducing your business. Choosing a topic and curating posts around those links can be a great place to start. Then, share the content on social media where others might notice and give you a great link in return. Ask for links from your suppliers. Host or get involved with community events in exchange for a link. Publishing outstanding content that others will want to share is a great way to build your audience. Be warned about buying links though, it’s not as common as it was a little bit ago, but buying links or submitting your links to shoddy or irrefutable link directories is a sure fire way to tank your search engine ranking.

While it can be challenging to get noticed in the beginning, it becomes much easier after you rank your first web page. Get started by remembering these four tips. Soon, you will have a growing audience who is ready to buy your products regularly. The end result will be a growing and thriving business that is worth the effort you put out now.

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