According to an article from Wordstream.com,

Social media marketing is, “. . .a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement. . .”

Social media marketing allows companies to directly interact with the public. When companies use platforms like Facebook, Twitter, and Instagram they are able to connect with potential customers. By being able to use these platforms, companies have control of the message they promote as well as their brand. If you are using social media marketing make sure to be accessible, patient, and connect with your audience.

There are many benefits to social media marketing. These benefits include: increased brand recognition, brand loyalty, customer insights, decreased marketing costs, and more ( Forbes.com ). Using this type of marketing allows you to interact with your customers and receive feedback on your product. These insights can prove to be useful and ultimately improve your brand.

This article by the Content Factory writes,

” . . . social media marketing has a 100% higher lead-to-close rate than outbound marketing.”

What does this mean? When comparing traditional marketing to social media marketing, it was found that social media marketing was more effective in helping companies grow their consumer base. Social media marketing allowed its clients to reach more customers through a variety of platforms.
The article also states that 70 percent of businesses have been able to gain customers through Facebook. When companies adapt to new ways of marketing and utilize these tools they are able to interact with more people who are susceptible to their business.
Start up businesses who promote themselves through the use of Facebook, Twitter, and Instagram allow themselves to be in control of their message. They are able to create a brand and reach new customers daily. Social media marketing is a great, cost effective way for businesses to begin their marketing campaigns.

Written by: Katelyn Priore